Brighten and tone your blonde, bleached, or white/gray hair.

This enriching shampoo tones down brassiness and neutralizes gold tones. Our luxury formula bursts into a rich lather as it cleanses and adjusts color, leaving hair soft and manageable with shimmering highlights. Natural proteins add volume and shine.

Directions: Apply a small amount of shampoo to wet hair and work into lather. Rinse and repeat if necessary. For resistant hair, leave on for up to 5 minutes for maximum highlight effect before rinsing. Follow with your favorite Geno Levi conditioner. Use once weekly for best results.

Size: 8 fl oz / 237 mL